Kingston Technology has announced the launch of its “Built on Commitment” campaign in the Asia-Pacific region, reaffirming its focus on the four commitments – performance, quality, reliability, and service. The campaign introduces the “Commitment Squad,” a representation of the storage and memory maker’s core values aimed at supporting users in various areas.
Kingston ‘Built On Commitment’ Campaign
The campaign highlights Kingston’s longstanding approach to delivering high-performance memory solutions built to meet demanding tasks, ensuring consistent speed and system responsiveness. Each member of the “Commitment Squad” symbolizes one of the company’s four pillars: Performance (delivering powerful system performance), Quality (maintaining high product quality), Reliability (ensuring product reliability through full testing procedures), and Service (offering dedicated customer support).
In conjunction with the campaign, Kingston is rolling out promotions across its markets in the region, supported by a 360-degree marketing approach including social media activations. Additional campaign content, including promotional activities and the campaign video, is available on its official Facebook page.
Pokdepinion: A good commitment to have.
