[CES 2024] ADATA Unveils Innovation Across Sustainability, AI, and Gaming Domains

ADATA Unveils Innovation Across Sustainability, AI, and Gaming Domains

ADATA is set to participate in CES 2024, presenting its subsidiaries – including XPG, ADATA Industrial, and ATrack Technology. The theme, “Innovate for the Future,” will be showcased across three exhibition areas.

In the “Sustainability and Cooling Expert Exhibition,” ADATA showcases its SSD cooling solutions, including the Project NeonStorm Gen5 SSD – featuring a closed-loop liquid cooling system and dual fans to combat the heat. This translates to 10% lower temperatures, the company claims; it also delivers sequential read/write speeds of 14GB/s and 12GB/s respectively, as a result.

Meanwhile, the LEGEND 970 Gen5 SSD enhances heat dissipation with patented extruded aluminum fins, surface crystallization, and a built-in fan. Speaking of which, the fans even made it into external SSDs – the SE920 USB4 external SSD comes with a “micro-fan”, on top of a retractable casing and patented cooling technology to deliver a maximum continuous read speed of 3,800MB/s. On sustainability, the Project ECO Flip and Project ECO Refresh flash drives uses recycled materials and reduces carbon dioxide emissions by 85% in manufacturing.

The “Smart Living Exhibition” highlights ADATA’s role in AI trends, presenting high-speed SD cards, CXL memory modules, and industrial-grade overclocked R-DIMM to enhance storage efficiency. ATrack Technology, an ADATA affiliate, exhibits AI dashcams and telematics solutions for asset management and personal safety.

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In the “XPG Xtreme Gaming Exhibition,” ADATA’s gaming sub-brand presents Project Zeus II and XPG DEFENDER WS XL, an AI demonstration; the exhibition also includes gaming systems, cooling solutions, and peripherals. Starting with cases, the XPG INVADER X PRO and XPG BATTLECRUISER II feature frameless design and USB4 front panel I/O respectively; a range of ATX 3.0 compliant PSUs is also showcased, including the brand’s first SFX form factor PSU.

There’s even an AIO cooler that is unlike anything else you’ve seen: it’s essentially a tower cooler with all the AIO components housed within it. On the memory side of things, the company also presents a new DDR5 module design, codenamed Project NeonMax, that utilizes 60% of its surface area for RGB lighting. Because there’s never enough RGB, right?!

XPG also introduces gaming laptops XENIA 16X and XENIA 15G with 14th Gen Intel CPUs and NVIDIA RTX 40 GPUs – the latter of which can now be configured with a massive 24TB pool of SSD storage coupled with 96GB DDR5 RAM into a single chassis. Aside from the laptops, the company also showcases its PRECOG STUDIO headphones featuring a 4.4mm jack and USB-C connector. Meanwhile, the XPG MOJO wireless peripheral ecosystem employs Ultra Wide Band technology, which aims to offer the industry’s fastest and most accurate 8K response speed.

ADATA is also launching its online CES exhibition for those who can’t physically be in Las Vegas this CES 2024 – and everyone is welcome to join the “Discover Your Superpower” event which runs until January 25th, 2024. For more details, visit ADATA’s CES 2024 event page.

Pokdepinion: The closed-loop AIO design is certainly interesting – though I’m sure the layout has been tried in similar ways before (just not in tower cooler form factor).