LG Outlines Strategic Vision For AI webOS Ecosystem Expansion

Low Boon Shen
2 Min Read

LG Electronics recently hosted the webOS Summit 2024 in Incheon, South Korea, unveiling its strategic vision for expanding the AI webOS ecosystem. The summit, themed “Empowering webOS with AI,” attracted around 300 attendees from 140 partner companies across 24 countries. This event also marked the 10th anniversary of webOS’s launch on LG smart TVs.

AI webOS Plans

LG Outlines Strategic Vision For AI webOS Ecosystem Expansion
LG Outlines Strategic Vision For AI webOS Ecosystem Expansion

“AI webOS plays a pivotal role in LG’s ambitious business transformation, shifting from a consumer electronics manufacturer to a Smart Life Solution Company,” the company stated in its press release. With a significant investment of over KRW 1 trillion (USD 740 million), it aims to strengthen its webOS platform through “continuously broadening the extensive selection of content and services” across 180 countries.

Today, the webOS platform offers over 4,000 apps across various sectors such as entertainment, fitness, education, and gaming – new developments in AI webOS include enhanced gaming capabilities, with around 4,500 games available via cloud gaming services like GeForce NOW and Amazon Luna. LG has recently partnered with MediaTek and Razer to integrate Bluetooth Ultra-Low Latency (BT ULL) technology to its TVs as well. Additionally, LG introduced webOS Pay, simplifying transactions for users purchasing content on the platform.

Over the past decade, LG has sold 220 million smart TVs and expanded its webOS platform through partnerships with over 400 brands. The ecosystem is poised for further growth with plans to integrate webOS into automotive infotainment, digital signage, and gaming monitors. The Korean electronics giant’s advertising revenue on webOS is also projected to exceed KRW 1 trillion in 2024, driven by services like LG Channels, which now offers over 3,800 channels in 29 countries.

Pokdepinion: webOS has come a long way for sure.

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