Samsung has positioned Galaxy AI as a game-changing feature in the new Galaxy S25 series. While early impressions suggest that it still needs refinement, the potential for AI-powered smartphone interactions is undeniable. If Samsung can fine-tune its approach, Galaxy AI could become a defining reason to upgrade. Here are five Galaxy AI features that could make a real impact.
1. Now Brief – The Potential for Third-Party Integration
Samsung introduced Now Brief as a personalized information dashboard, curating news, updates, and daily schedules. However, early impressions indicate it’s currently limited to basic reminders and occasionally irrelevant news alerts. For Now Brief to reach its full potential, it needs to be more proactive.
Imagine a scenario where Now Brief not only reminds you about a scheduled meeting but also suggests grabbing lunch before a busy afternoon or rearranges your schedule based on real-time changes. If Samsung enhances its AI-driven personalization, Now Brief could become an essential tool rather than just another widget.
Similar to Now Brief, the Now Bar serves as an always-accessible information hub. While it currently provides useful media controls and Google Maps navigation, its potential extends far beyond that.
For Now Bar to truly stand out, Samsung will need support from third-party developers. Imagine apps like Grab integrating with Now Bar to notify you of food delivery progress or sports networks delivering real-time game updates. The technology is promising, but its success hinges on widespread developer adoption.
2. Seamless Action Across Apps – A Smarter Way to Multitask
One of the most promising Galaxy AI features is seamless action across apps, allowing users to pull information from multiple apps seamlessly. However, its execution still needs improvement.
Currently, users must specify which apps to extract data from, making the process less intuitive than manual navigation. Ideally, AI should understand the context and pull the necessary details without requiring extra clarification. If Samsung refines this functionality, seamless action across apps could revolutionize multitasking on smartphones.
3. Photo Editing – Where Galaxy AI Shines
Samsung’s AI-powered photo editing tools have shown impressive results. Features like generative editing allow users to remove unwanted objects from images seamlessly, and the overall computational photography improvements have enhanced clarity and color balance.
While Samsung didn’t introduce major camera hardware upgrades in the S25 series, its AI enhancements compensate for that. If Galaxy AI continues to evolve, we could see even more powerful on-device editing tools in the near future.
4. Video Editing – Preserving Life’s Important Moments
Samsung has made strides in AI-assisted video editing, enabling users to isolate and adjust individual audio sources. This feature is particularly useful for reducing unwanted background noise, such as wind interference or chatter in public spaces.
Rather than focusing on extreme scenarios like mountaineering, Samsung should highlight real-world applications. Parents capturing their child’s first school concert, for example, could adjust audio levels to enhance their child’s voice while minimizing disruptive background noise. If optimized further, Galaxy AI’s video editing capabilities could set a new standard for smartphone videography.
A Promising Future for Galaxy AI
While Galaxy AI isn’t yet the game-changing innovation Samsung envisions, it has significant potential. With further refinements, Samsung could redefine how users interact with their smartphones. The key lies in making AI functions seamless and intuitive, ensuring they enhance—not complicate—the user experience.
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