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smart #1 Achieves Significant Milestone in Malaysian EV Market – Top 3 Premium EV SUV
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smart #1 Achieves Significant Milestone in Malaysian EV Market – Top 3 Premium EV SUV

by Aiman MaulanaApril 18, 2024
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In a groundbreaking achievement for the Malaysian electric vehicle (EV) landscape, smart #1, the flagship EV model distributed by PRO-NET, has secured its position as a top contender in the EV SUV category for cars priced above RM180k. Crafted by Mercedes-Benz and engineered on Geely’s Sustainable Electric Architecture (SEA), smart #1 has swiftly risen to prominence, emerging as one of the most sought-after premium EVs in Malaysia.

smart #1 Achieves Significant Milestone in Malaysian EV Market

smart #1 Achieves Significant Milestone in Malaysian EV Market - Top 3 Premium EV SUV

The Malaysian EV market has experienced unprecedented growth in recent years, witnessing a surge in EV sales from 3,079 units in 2022 to an impressive 11,624 units in 2023. This surge has been accompanied by a substantial increase in market share, rising from 0.43% to 1.45%. Against this backdrop of rapid electrification and evolving consumer preferences, smart has emerged as a frontrunner, captivating Malaysian consumers with its innovative approach and customer-centric ethos.

Zhang Qiang, CEO of smart Malaysia, expressed his delight at this significant milestone, stating, “This achievement underscores the escalating demand for urban mobility solutions in our region and reaffirms smart’s commitment to leading the premium EV segment.” He emphasized the remarkable feat of achieving third place in the EV SUV category with just one model, attributing this success to the unwavering trust of their customers in their product and services.

smart #1 Achieves Significant Milestone in Malaysian EV Market - Top 3 Premium EV SUV

Since its debut in the Malaysian market, smart #1 has garnered acclaim for its exceptional performance in the premium EV SUV segment, with an impressive 100 units sold within an unprecedented one-month timeframe, setting a new sales benchmark. The model’s allure lies in its blend of performance and efficiency, appealing to urban commuters seeking a seamless driving experience. Variants like the BRABUS model have particularly stood out for their outstanding performance, further solidifying smart #1’s position in the market.

The success of smart #1 can be attributed to various factors, including its prestigious brand heritage inherited from Mercedes-Benz, distinctive features such as access to 70% of charging locations through a single app, and advanced driver assistance systems (ADAS). Additionally, smart Malaysia’s relentless focus on expanding charging infrastructure nationwide has played a pivotal role in enhancing the overall ownership experience for smart owners

smart #1 Achieves Significant Milestone in Malaysian EV Market - Top 3 Premium EV SUV

Furthermore, the company’s dedication to delivering exceptional customer service has been instrumental in driving the EV’s success. From their innovative app to comprehensive charging solutions and seamless service offerings, smart Malaysia ensures that every aspect of the EV ownership journey is optimized for convenience and satisfaction. The expansion of the dealer network from 10 to 13 locations, along with the establishment of a community-centric hub in East Malaysia, underscores their commitment to meeting the evolving needs of Malaysian consumers and promoting EV adoption across the nation.

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Pokdepinion: While I’ve yet to try it out, there’s no denying its popularity as I personally have seen it on the road often enough. It’s also generally a popular brand, with most EVs targeting the more affluent crowd for now anyway, it’s easy to see why many are leaning towards them. Hopefully, I will get to drive one soon and understand what makes it really stand out from the rest.

About The Author
Aiman Maulana
Jack of all trades, master of none, but oftentimes better than a master of one. YouTuber, video editor, tech head, and a wizard of gaming. What's up? :)