The eagerly anticipated iPhone 16 series is expected to make its debut on September 10 this year, according to recent reports. While we await official confirmation of the launch date, new supply chain information obtained by The Elec provides insight into Apple’s production plans for the upcoming models.
Increased Production Targets for iPhone 16 Series
Apple is planning to produce approximately 90.1 million units of the iPhone 16 series, slightly up from the 86.2 million units targeted for the iPhone 15 series last year. This increase highlights Apple’s confidence in strong consumer demand for the new lineup.
iPhone 16 Pro Max Models Take Center Stage
As in previous years, Apple is focusing heavily on its Pro Max models. The company plans to manufacture around 33.2 million units of the iPhone 16 Pro Max, accounting for 37% of the total production. This marks a significant increase from last year’s production target of 24.2 million units for the iPhone 15 Pro Max.
The regular iPhone 16 Pro models are also set to see an increase, with Apple planning to produce 26.6 million units, or 30% of the total mix. This is up from the 21.8 million units targeted for the iPhone 15 Pro last year.
Non-Pro Models See Mixed Changes
The non-Pro variants, which include the standard iPhone 16 and iPhone 16 Plus, will account for 33% of total production. The standard iPhone 16 is set to see a modest rise in production, with 24.5 million units planned, up from last year’s 21.8 million units for the iPhone 15.
However, the iPhone 16 Plus will experience a reduction in production, with only 5.8 million units planned compared to last year’s 8.5 million units for the iPhone 15 Plus. This suggests a declining demand for the Plus model, fueling speculation that Apple may replace it with a new variant in future lineups.
The increase in production for the iPhone 16 Pro and Pro Max models indicates that Apple is positioning these higher-end devices as key drivers of its revenue growth. These models, being the most expensive in Apple’s portfolio, likely offer larger profit margins, making them critical to the company’s financial strategy.
Pokdepinion: While these production plans could change based on market demand, it’s clear that Apple is preparing for a strong launch of the iPhone 16 series.
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