Honor of Kings has announced a crossover collaboration with Malaysian homegrown burger chain myBurgerLab, running from 15 to 31 July 2026. The Honor of Kings x myBurgerLab campaign brings exclusive in-store rewards, collectible merchandise, and community activities to selected outlets across Malaysia, all themed around the game’s Cosmic Cravings universe.
Honor of Kings x myBurgerLab Campaign Details
The campaign’s narrative follows three adventurous chef characters: Dun (Nasi Kuning), Erin (Halo-Halo), and Alessio (Kedondong Asam Boi), who journey across the galaxy in search of authentic ingredients and flavours. The Cosmic Cravings theme ties the in-game lore directly into the real-world dining experience at participating myBurgerLab outlets.
Customers who purchase selected burgers at participating outlets will receive a complimentary Cosmic Cravings collectible card. Each card includes a redemption code for an exclusive in-game emote called “Lemme Double Check”, redeemable once per player account.
Community Sessions and In-Game Benefits
Two community sessions are scheduled on 18 and 25 July at selected myBurgerLab outlets in the Klang Valley. At these events, players can compete against Honor of Kings content creators and cosplayers for a chance to win free burgers and additional collectible cards.
Players can also take advantage of dining rewards through the Honor of Kings Benefits programme. These include selected 50% off promotions and RM10 discount vouchers at myBurgerLab outlets.
Pokdepinion: Nothing says “epic fantasy mobile game” quite like getting a collectible card with your burger, but honestly, a free in-game emote and 50% off a meal is a better deal than most battle passes out there.
