FIFA Demands $1 Billion From EA For Naming Rights
One of the franchise that EA’s famous for is of course the FIFA game franchise. Well considering how the game literally uses real-life players’ names and appearance, it’s not surprise to see that FIFA (Federation International Football Association) is trying to get something from the company for that.
$1 billion demanded from FIFA towards EA
According to reports, it seems that the two have been in negotiations for two years now, where it says EA has managed to bring more than $20 billion for the game franchise over the past 20 years.
It appears that EA has been paying dividends to FIFA for roughly around $150 million per year to gain their license so far. Despite that, the deal between them is set to expire in 2022 and things aren’t looking good.
There has been talks that EA is considering to drop the FIFA branding where it could be called EA Sports FC. In addition to that, there is word that EA’s upcoming football game will be a free-to-play live service model.
EA’s FIFA franchise has more than 17,000 player names and appearance, which of course, is a lot. Aside from profits of selling the game, EA does make money through the Ultimate Team where players can purchase packs containing players plus more to add to their dream team.
At the end of last year, players have raised their complaints on EA using their image. Read more about that right here.
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Pokdepinion: That license is what makes the franchise special in the first place. I can’t imagine they would rebrand it to another name honestly…