LG Electronics Unveils Youthful Brand Direction And New Visual Identity

“Life’s Good” gets a refresh in branding identity.

LG Electronics has unveiled a new brand direction and visual identity to emphasize the value of “Life’s Good” with a dynamic, youthful look across all customer touchpoints. The new Brand Communication Guidelines aim to resonate with customers across generations, including Generation Z; reiterating the core values that include ‘Uncompromising Customer Experience,’ ‘Human-centered Innovation,’ and ‘Warmth to Power a Smile.’

The brand revamp includes a new visual identity, a lively symbol with eight unique motions, and an updated color palette featuring “LG Active Red”. A new typeface for the “Life’s Good” slogan has also been introduced, incorporating shapes inspired by LG products. The updated strategy is set to showcase the Korean electronics giant’s commitment to evolving with generations and enhancing customer experiences worldwide.

The LG logo now incorporates animations to represent the brand’s renewed vision. Image: LG

“Having a strong, consistent brand strategy enables us to better communicate our value proposition and unique identity, which harmonically blends innovation and warmth,” said William Cho, CEO of LG Electronics. “Implementing the new brand strategy, LG aims to become an iconic brand that resonates with consumers transcending generations and locations.”

Pokdepinion: The animation is pretty neat though.