Sony today announced that its flagship audio gear, the WH-1000XM5 headphones and the WF-1000XM5 earbuds, will both feature the new “Smoky Pink” color option – and they’ve got the K-Pop girl group onboard to promote it.
Smoky Pink ft. LE SSERAFIM
In Sony’s words: “The Smoky Pink color is soft, sophisticated, with a powdery matte texture that boosts your style.” The company also announced its partnership with the hit girl group LE SSERAFIM, famed for tracks like ANTIFRAGILE, UNFORGIVEN, and the latest release, CRAZY – the deal will include the quintet under Sony’s For The Music campaign.
Of course, this means an ad campaign featuring the likes of Kim Chaewon, Sakura, Huh Yunjin, Kazuha, and Hong Eunchae is on the cards – which you can watch right below:
If you’re a fan of the new color option or just want to rep a piece of hardware endorsed by the group (if that’s more of your thing), you can do so immediately with the WH-1000XM5 headphones now at a discounted price of RM1,599; as for the WF-1000XM5 earbuds, the Smoky Pink option is currently open for pre-orders (priced at RM1,199 currently), with expected availability set on September 30.
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