Cooler Master Introduces MASTER XP Subsidiary Brand — Official Website Launched
The folks at Cooler Master has announced today the launch of MASTER XP, the company’s subsidiary brand where they take game mechanics and apply them to other web properties to increase engagement, with two strategic areas of focus; entertainment and communication.
Cooler Master introduces MASTER XP
MASTER XP is committed to the concept output of “brand+innovation+immersive experience”, in order to create greater exposures from exciting events and engaging programs to attract larger crowds of Gen Z.
Aside from that, they also provides full degree marketing service, from online to offline. The brand is working with partners to formulate and build new industry standards where they hope to achieve brand innovation, provide immersive experience and customer first.
Pokdepinion: At the moment, they have established themselves in China, Taiwan, and Netherland. I wonder if they’ll create a HQ here in Malaysia..