It appears that Nothing has been working on a new pair of TWS earbuds, but it will not be releasing under their name but instead, a new sub-brand.

HONOR has apparently filed a registration for a sub-brand, Shenzhen Xingyao Terminal Co. Ltd.

Dizo, the sub-brand of realme that's known for making AIoT products has just teased their first ever phone on social media.

Cooler Master has today introduced MASTER XP, their subsidiary brand and here's what they are all about.

POCO is now operating as an independent brand, and is no longer a sub-brand of Xiaomi.

Xiaomi's CEO, Lei Jun has go on and introduced the company's third sub-brand that's called CC that's focused for special niche.

Xiaomi is splitting off Redmi into a new separate sub-brand, with a 48MP camera smartphone teased in the announcement.