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August 24, 2021

HONOR is creating its own sub-brand

HONOR has apparently filed a registration for a sub-brand, Shenzhen Xingyao Terminal Co. Ltd.
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July 5, 2021

realme Sub-brand Dizo Teases Its First Phone

Dizo, the sub-brand of realme that's known for making AIoT products has just teased their first ever phone on social media.
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February 19, 2021

Cooler Master Introduces MASTER XP Subsidiary Brand — Official Website Launched

Cooler Master has today introduced MASTER XP, their subsidiary brand and here's what they are all about.
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January 17, 2020

POCO will now operate independent of Xiaomi

POCO is now operating as an independent brand, and is no longer a sub-brand of Xiaomi.
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June 24, 2019

Xiaomi Introduces New CC Smartphone Series — Aimed For Those Who ‘Want To Define Themselves’

Xiaomi's CEO, Lei Jun has go on and introduced the company's third sub-brand that's called CC that's focused for special niche.
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January 3, 2019

Redmi will exist as a separate sub-brand starting 10th January

Xiaomi is splitting off Redmi into a new separate sub-brand, with a 48MP camera smartphone teased in the announcement.
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