The Shopee 9.9 Super Shopping Day event delivered a strong performance on fulfilment speed, with over 60% of orders shipped within 24 hours, the company announced. It says the trend “reflects how faster fulfilment, greater value, and more engaging product discovery are increasingly influencing Malaysians’ shopping decisions.”
Shopee 9.9 Super Shopping Day: Key Figures
The platform’s Instant and Same Day Delivery options saw strong adoption during the sale period, allowing shoppers to receive eligible purchases on the same day their orders were placed. The average time from order placement to delivery was reduced by 20% compared to the same event the previous year. The categories driving this demand extended well beyond discretionary spending: home improvement products, skincare, and pet supplies were among the top purchases.
Shopee VIP members benefited from early access to exclusive deals, daily vouchers, and free shipping perks throughout the sale. Collectively, VIP subscribers unlocked savings of more than RM146 million during 9.9. The number of active VIP users also grew 1.3x compared to average daily figures from earlier in the year.
On the content side, Shopee Live and Shopee Video together recorded more than 1.7 billion views during the event, a 1.3x increase year-on-year; viewers tuned in for appearances by 9.9 ambassadors Aisha Retno and Anggrek, as well as popular personalities including Dato’ Sri Aliff Syukri – Shahida D’Herbs reported generating RM100,000 in sales within two hours through its livestreams, citing the platform’s content ecosystem, VIP benefits, and fast delivery as key contributors to their results.
Lim Wei, Head of Marketing at Shopee Malaysia, noted that Malaysians are increasingly looking beyond price when shopping online, from product discovery through content to receiving purchases faster. “As such, we are doubling down on our efforts to enhance Shopee’s role as a convenient and rewarding part of Malaysians’ everyday shoppings,” he continued.
Pokdepinion: 1.7 billion views just to shop online – Malaysians really committed to the bit.
