More Reports Suggest iPhone 15 Pro and Pro Max To Get Price Hikes
As technology enthusiasts eagerly await the launch of Apple’s iPhone 15 series, especially the iPhone 15 Pro and Pro Max, rumors are swirling about potential price increases for certain models. The latest report from Barclays analyst Tim Long, cited by Apple Hub, sheds light on the possible price adjustments that could come with the new lineup.
iPhone 15 Pro and Pro Max To Get Price Hikes?
According to the report, the vanilla iPhone 15 and 15 Plus are expected to maintain their current price points. However, the iPhone 15 Pro might see a $100 price increase, while the iPhone 15 Pro Max could see an even steeper increase of $100 to $200. While these figures are based on potential prices for the US market, it is essential to note that other regions, such as Europe and India, often experience more substantial price discrepancies for Apple products.
Apple’s strategy behind this price hike is driven by its internal assessment that the demand for the iPhone 15 series will match or exceed that of the current iPhone 14 series. The tech giant is predicting that the iPhone 15 Pro models will be more popular, leading to higher sales volumes. With this confidence in mind, Apple appears to be banking on consumers’ willingness to purchase the more advanced Pro and Pro Max versions, even at an elevated price point.
For the US market, this could mean an expectation of selling an impressive 85 million iPhone 15 units in 2023, with a substantial proportion consisting of the Pro and Pro Max models. By positioning the Pro models as attractive high-end options, Apple is anticipating robust sales figures, despite the potential price increase.
For European and Indian consumers, the price hike may carry more weight due to the existing premium pricing of iPhones in these regions. The current iPhone 14 Pro and Pro Max are notably more expensive in Europe, with a price difference of €300 and €350, respectively, compared to the US pricing. If the iPhone 15 series follows a similar pattern, the cost of owning these flagship devices could reach eye-watering levels.
As with any speculation, it’s essential to remember that these are projections and that Apple’s pricing decisions could be subject to change based on market conditions and competition. However, the reports are sparking curiosity and conversation among Apple enthusiasts worldwide.
While the price hike rumors raise eyebrows, it’s worth noting that Apple has a history of delivering innovative technology and premium user experiences. The iPhone 15 Pro series is expected to bring significant advancements in features, performance, and design, catering to a wide range of consumer needs. Stay tuned for more updates as we approach the highly-anticipated release of the iPhone 15 series.
Pokdepinion: At this point, what isn’t increasing in price? Everything from my local mamak food to phone bills have started to increase, so I’m not surprised at this point.