Sony Wins 19 iF Design Awards – PlayStation 4 Pro nabs gold along with three other Sony products
Sony has recently announced that they have been awarded 19 iF Design Awards for 2018, equaling Sony’s tally from last year. However, they’ve one upped themselves (literally) from last year with four Gold iF Design Awards this year as opposed to last year’s three, winning an additional one Gold award.
“What are the iF Design Awards and why is it such a big deal?” some of you readers might ask. Well, the iF Product Design Awards first started way back in 1954 by the iF International Forum Design GmbH and for nearly 70 years their aim was to draw attention to particularly well-designed industrial products. In doing so, they wanted to communicate the importance of design and all it can achieve: for users, for brands and for societies. Now the iF Design Awards is recognised as a symbol of design excellence around the world with over 5,000 submissions from 70 countries every year.
The four Sony products that were awarded the prestigious Gold iF Design Awards are the BRAVIA A1 Series TV, the DPT-RP1 digital paper, the Xperia XZ1 smartphone as well as the ever popular PlayStation 4 Pro video game console.
Check out the iF Gold Award winners down below as well as the jury comments on said products.
OLED 4K Television: BRAVIA A1 Series
“Sony has achieved an ultraminimalist masterpiece: a television like a work of art, equipped with innovative sound technology. The sheer quality of fit and the innovation with sound coming through the screen astounded us, allowing for an absence of visible speaker system.”
Digital Paper: DPT-RP1
“Nearly identical to real paper, this digital paper has an excellent surface feel. A super lightweight product, the selection of materials is excellent for such a high-tech device.”
Smartphone: Xperia XZ1
“Congratulations to Sony for the puristic Xperia design, which stands out among the crowded mobile market. Masterful manufacturing combined with thoughtful detailing and a holistic approach to materials and colors. This phone sits very nicely in the hand.”
PlayStation 4 Pro
“The latest and most powerful gaming technology takes the form of a smart geographic construction, complemented by well-solved details and subtle lighting cues. A visually pleasing and simple yet elegant design statement with a progressive brand language, perfectly matching the taste of the device’s target group.”
Here’s the complete list of all the Sony products awarded with the iF Design Awards:
iF Design Gold Award Winners
- BRAVIA A1 Series 4K Television
- DPT-RP1 Digital Paper
- Xperia XZ1 Smartphone
- PlayStation 4 Pro
iF Design Award Winners
- HT-MT500 2.1ch Compact Soundbar
- SRS-XB20 Wireless Speaker
- SRS-XB10 Wireless Speaker
- NW-ZX300 Digital Music Player
- WI-1000X Wireless Headphones
- WI-C400 Wireless Headphones
- α9 Digital Camera
- RX0 Digital Still Camera
- MP-CD1 Mobile Projector
- Xperia Touch Smart Product
- Xperia XZ Premium Smartphone
- Xperia XZ1 Compact Smartphone
- FES Watch U Display Watch
- AROMASTIC Personal Aroma Diffuser
- PlayStation®VR Aim Controller
For more information about the Sony products mentioned above, do head over here.
Pokdepinion: Sony has always had a knack of producing products with memorable designs. So kudos to them for this recognition.