CelcomDigi recently took home two Guinness World Records titles through the Mega Gegar 20 Juta livestream held as part of its namesake customer appreciation campaign. The livestream was hosted by 29 frontline staff and broadcasted on TikTok and YouTube, which claimed the title of “Longest Promotional Advertisement Livestream” (at 42 hours) and the “Most Stores Participating in a Promotional Advertisement Livestream” (20 stores).
Record-Breaking Mega Gegar 20 Juta Livestream
Chan May Ling, Head of Brand and Marketing Services at CelcomDigi, said: “Powered by CelcomDigi’s widest, fastest and most secure network, the livestream maintained uninterrupted connectivity throughout the 42-hour journey across multiple locations nationwide.” That’s certainly one way of proving the reliability of its 5G networks by putting the world record on the line – we’ll give them that.
Similarly, the second record which involved 20 CelcomDigi stores nationwide in the marathon livestream is another marketing exercise to showcase the telco’s vast retail footprint across the nation. There’s more than 300 branded stores nationwide according to the company, which it claims is “the country’s largest exclusive retail chain for digital products and services.”
“This milestone is also a testament to the dedication of our teams who work tirelessly to serve and support millions of customers,” the telco said in its press release. “More than a record-breaking feat, Mega Gegar 20 Juta Live is mainly a celebration of customers that place their trust in CelcomDigi. It showcased how the combined strength of CelcomDigi’s network, retail presence and people can bring Malaysians together through a shared experience on a national scale.”
“Ultimately, the two Guinness World Records titles reinforce CelcomDigi’s ongoing commitment to create meaningful experiences for customers and keeping them connected to what matters most.”
Pokdepinion: Celebrations and all, keeping uptime and performance in check is always going to be the ultimate benchmark for consumers.
