Google’s Gemini AI to Use Your Search History for Personalization

Aiman Maulana
3 Min Read

Google is reportedly working on a new Gemini AI model that will integrate your search history for better personalized responses. This was uncovered through a teardown of the latest beta version of the Google app, revealing that the feature will be called “Gemini with Personal Context” or simply “Personalization” in the model selector.

How the New Gemini AI Personalization Works

From the available details, it appears that the feature will be opt-in, at least in its initial phase. If enabled, the AI will provide customized assistance based on your Google Search history. However, Google assures users that only this specific model will have access to their search history if they explicitly allow it.

Additionally, users will have the option to disconnect the AI from their search history at any time, as indicated in one of the screenshots from the beta teardown.

What to Expect from Personalized Gemini AI Responses

Based on early findings, this personalized Gemini model seems capable of retrieving specific information from your search history. For example, if you ask it about past searches or certain topics you’ve looked up, it can recall and present them accurately.

The real potential, however, lies in how it could enhance responses to general questions by incorporating your search history into its context. This could lead to more relevant and tailored answers based on your personal preferences and past interactions.

While there’s no official confirmation from Google yet, the presence of this feature in the Google app beta suggests that an official rollout could happen very soon. It remains to be seen how Google will position this model and whether it will remain an optional feature or become a core part of the Gemini experience.

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Pokdepinion: With AI becoming more integrated into everyday tasks, a personalized Gemini AI model could be a game-changer, offering a more intuitive and customized experience. However, privacy concerns may arise, as some users might be wary about sharing their search history with AI models. Would you enable this feature for a more personalized AI assistant, or do you prefer to keep your search history separate? I know I’d be fine either way.

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