Zeekr Malaysia took part in Malaysia Marathon 2026 to mark the country’s 69th National Day, coinciding with the brand’s approach toward its second year in the Malaysian market. The Chinese EV automaker served as Title Sponsor of the marathon’s 10KM category.
Over a hundred invited guests, including vehicle owners, media representatives and business partners, joined the wider running community for the event, with the Zeekr 7X serving as the Official Timing and Lead Car for the category.
Zeekr Malaysia’s Merdeka Activities
The company said its participation was framed around this year’s National Day theme, “Malaysia MADANI: Kesejahteraan Dinikmati,” which centers on the idea of a progressive and inclusive Malaysia where the benefits of development are shared broadly. Zeekr Malaysia said the marathon reflected this theme by bringing runners together in a shared national celebration.
The event also forms part of Malaysia’s broader sports tourism efforts, having been reintroduced as a national initiative in conjunction with Visit Malaysia 2026. Malaysia Marathon 2026 targeted around 25,000 runners from Malaysia and abroad, combining sport, tourism and cultural elements as part of efforts to position the country as a sporting tourism destination.
Alongside the marathon, Zeekr Malaysia organized a Merdeka-themed car convoy that departed from Pavilion Kuala Lumpur, moving through the city as part of the brand’s National Day activities. At the same location, the company worked with selected vehicle owners to stage a National Day-themed display featuring all three Zeekr models, each fitted with custom Merdeka decals.
“As Zeekr Malaysia continues to grow alongside the country, the brand remains committed to finding meaningful ways to participate in the moments that bring Malaysians together – embracing the culture, community and collective journey that make Malaysia home,” the company said in its press release.
Pokdepinion: Nice to see car brands doing more than just showroom launches for Merdeka this year.
