Kingston FURY is Kingston’s new gaming memory and storage brand

You probably know that Kingston sold the HyperX brand to HP. Well, if you didn’t, now you do. While that only involved HyperX’s peripherals, I guess it was now confusing to have HyperX products from both Kingston and HP. Enter Kingston FURY.

This new brand replaces the Kingston HyperX branding for Kingston’s lineup of gaming-oriented SSD and RAM products.  As you guys probably know, Kingston already used the HyperX Fury name for quite some time, and we can’t have Kingston FURY Fury. So with this new branding, we will have new names for their product lineups as well.

• Kingston FURY Renegade – this appears to be the successor to the HyperX Predator lineup, with a focus on performance without sacrificing aesthetics. Expect to see kits in this lineup to bring up to DDR4-5333 speeds.
• Kingston FURY Beast – the new HyperX Fury series, offering RAM kits in DDR3, DDR4 RGB and non-RGB with speeds of up to 3733MHz.
• Kingston FURY Impact – the only brand that didn’t need to be renamed, the Kingston FURY Impact is their lineup of SO-DIMM gaming memory, ranging up to DDR4-3200.

Aside from the new name, not much will be different. It seems like Kingston will also be switching up the heatspreaders for their memory to reflect the new branding, but that’s pretty much it. You still get the same reliable, high-performance gaming memory from Kingston.

Kingston also revealed their plans to launch new DDR5 memory modules under the Kingston FURY brand in Q4 2021, which will coincide with the launch of the Alder Lake-S platform. Can’t wait to see what will they be bringing to the table then!

Pokdepinion: The FURY logo looks a bit too thick, but I guess it fits in with the recent Cyberpunk aesthetic every brand is going for.