SOUL Electronics partners with 11street — introduces first wireless earphones with AI Running Coach and BiomechEngine!


This one is for you runners out there! SOUL Electronics has partnered with 11street to offer the RUN FREE PRO BIO exclusively on the leading online shopping marketplace. The SOUL RUN FREE PRO BIO is the world’s first AI wireless earphones, and it comes with a slew of features to help you run safer.

This pair of earphones is developed with runners in mind, as it is equipped with Beflex BiomechEngine to help improve your running efficiency and lower your injury risk. Coupled with the SOUL FIT app, the RUN FREE PRO BIO collects GAIT Analysis data such as head tilt angle, symmetry, vertical oscillation, step length and width, cadence, shock, and more. The app then analyzes the data and provides feedback to you to avoid the risk of injury.

Aside from the AI features, the SOUL RUN FREE PRO BIO is a pretty well designed pair of wireless earphones. It has a reflective cord, as well as LED lights to increase visibility at night. There are also interchangeable ear locks to ensure that the earphones stay in your ears. To deliver better sound quality, they also feature support for the AptX codec.

As part of the partnership, the RUN FREE PRO BIO is available for pre-order exclusively on 11street for RM699 from now until 12th December. The earphones are eligible for a 1-to-1 exchange within a year, with extended warranty claimable by scanning a QR code on the box. It’s available in Power Grey and Passion Red here in Malaysia.

Aside from the exclusive pre-order, SOUL is offering 20% discounts storewide on 11street, applicable for all products except for the SOUL RUN FREE PRO BIO from now till 12th December. If you purchase the RUN FREE PRO BIO during the promotional period, you will also receive a RM200 credit upon purchase confirmation. You can also get selected SOUL products from the Boost App with up to 20% off until 31st December 2018.

Pokdepinion: Perhaps sound isolation isn’t exactly a good idea for outdoor runners, but treadmill runners would surely enjoy this!